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Erika Z. Byrd, APR

Executive Summary

Highly creative Accredited Public Relations (APR) professional with 20+ years of experience in public relations and marketing account service and management. Proven success serving a wide variety of industries including medical professionals, real estate developers, tourism clients, city government and promoting major special events. 

Professional Experience

Notable Clients Past/Present


Medical Industry

Contour Dermatology & Cosmetic Surgery Center

Desert Orthopedic Center

Desert Regional Medical Center

HALO Dx

Michael R. Gatto, MD 

Palmtree Clinical Research


Tourism/Special Events

City of Palm Desert

Frank Sinatra Celebrity Golf Invitational

Hotel Twin Dolphin, Cabo San Lucas, Baja, Mexico

Marriott's Camelback Inn & Mountain Shadows, Scottsdale, AZ

Marriott's Desert Springs Resort & Spa, Palm Desert, CA

Palm Springs International Art Fair

Palm Springs International Film Festival


Real Estate Developments

Andalusia at Coral Mountain

Del Webb's Sun City Palm Desert

Desert Shores Motor Coach Resort

Rancho La Quinta Country Club 


Golf Clubs

Desert Willow Golf Resort 

Indian Wells Country Club


Media Outlets

Desert Health News 

Gulf California Broadcast

Palm Springs Life Magazine

Senior Lifestyle Magazine 


Education/Credentials


Accreditation in Public Relations (APR) Designation 

Public Relations Society of America

New York, NY 


Bachelor of Science – Communication Arts/Journalism Paralegal Certificate

James Madison University

Harrisonburg, VA 



Professional Memberships


Public Relations Society of America


Toastmasters International


American Marketing Association



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